I was triggered to ask Perry Marshall to join the Exploring Forward-Thinking Workplaces conversation by a recent email he sent on a ’30-Minute MBA in Persuasion & Articulation.’
In the email, Perry described his interest in using marketing to SHIFT THE CULTURE and his fascination with the following question:
Shifting the culture and having bigger conversations that break down barriers are at the heart of the interviews we do at Exploring Forward-Thinking Workplaces. I’m delighted that Perry agreed to do this interview and share his remarkable insights on 80/20 and much more.
Perry Marshall is one of the most expensive and sought-after business consultants in the world. He is the author of the world’s most popular books on advertising, marketing, and sales including Ultimate Guide to Google AdWords, 80/20 Sales & Marketing, Ultimate Guide to Facebook Advertising, and Ultimate Guide to Local Business Marketing.
However, Perry’s expertise goes well beyond sales and marketing and spans engineering, art, and psychology. He founded the $10 million Evolution 2.0 Prize to solve one of the leading mysteries in science. He is also the author of Evolution 2.0.
Perry, welcome to this forum.